May 3, 2008
TCY Motors treated its loyal customers-cum-Audi owners to the premiere show of the movie "Iron Man" at the Empire movie theatre on Thursday.
Representatives from TCY Motors were seen busy giving away tickets to customers all day long on Thursday, right up to the show starting at about 7.20pm.
"The treat, co-organised with HSBC, was held to promote viewing of Audi's product sponsorship in Iron Man - Audi R8 sportscar and S5 SUV," said TCY Marketing Executive John Tan.
Additional two shows were held last night, one at 7.20pm and the other at 8.20pm at the movie theatre.
There was also an exhibition of Audi models at the venue and a buffet reception for the two shows.
"It was an unique opportunity for one of the leading car manufacturers to have access to placement in the movie. Iron Man is one of the superheroes of all time and Audi could not afford to miss the exceptional prospect of not only providing cars for the main protagonist, but also on all piggy-backing on the release of the film through promotional activities."
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