Nov 28, 2008
In future, the AUDI AG motorsport programme will be based on three pillars: During the 2009 season, the brand with the four rings will compete once again in the 24 Hours of Le Mans and in the DTM. Additionally, with the new Audi R8 LMS, Audi Sport offers for the first time a racing sports car specifically developed for customer use.
"We know just how important motorsport is for the success of the brand,” emphasises Michael Dick, who as Chairman of the Board for Technical Development is responsible for the AUDI AG motorsport programme. "Therefore it goes without saying that Audi must also be present on the race track in economically hard times. It is all the more important for us to enter a motorsport category in which the cost-benefit calculation is positive.”
Audi therefore continues to support sport prototypes and the DTM. With the Audi R8 LMS, Audi also offers customer teams a racing car incorporating high-quality technology and the typical Audi traits but which is, however, also easy to operate.
"2008 was the largest and most successful motorsport programme in AUDI AG history,” explains Head of Audi Motorsport Dr Wolfgang Ullrich. "We want to continue this in 2009. In view of the international economic and financial crisis, it is clear that motorsport must also make a contribution to reduce costs further. It is all the more pleasing that we have found a way to continue our two large projects, the new Le Mans sports car and the DTM, and added another string to our bow with the GT3 customer sport programme. This demonstrates just how valuable motorsport is for Audi.”
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