More than 30 years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles. Today, it plays an essential role in the Audi experience, insuring its place as an engineering legend.
quattro® ensures superior traction on virtually any driving surface in any weather condition for greater performance and safety.
In July 2014, the six-millionth Audi with quattro drive rolled off the production line at the Ingolstadt plant – only about one and a half years after the five-millionth quattro. Audi delivered the monsoon gray metallic Audi SQ5, to a family in the United States. This new production record demonstrates the global success of Audi quattro. Since the original quattro, the first Audi with permanent all-wheel drive in the year 1980, this technology has conquered the roads of the world. With approximately 170 quattro versions, the brand with the Four Rings offers the biggest selection of all-wheel drive vehicles amongst premium manufacturers.
“Dynamism and sportiness, the utmost technical precision and safety – that’s what Audi’s quattro technology stands for. More than 30 years ago, it was recognized as a pioneering accomplishment; today, it is synonymous with technical progress,” states Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. “Six million times Audi quattro drive – that’s an outstanding performance! 30 years of quattro success are a credit to our motivated production team, which consistently and efficiently implements the Audi production system.”
In 2013, Audi produced a total of 710,095 automobiles with quattro drive. At the two German sites in Ingolstadt and Neckarsulm, a total of about 2,000 Audi models with all-wheel drive roll off the production lines every day. Permanent all-wheel drive convinces customers worldwide. 44 percent of all Audi customers decided in favour of a quattro model in 2013. No other premium manufacturer sells more cars with all-wheel drive. The best-selling model is the Audi Q5, followed by the Audi A4. Audi’s all-wheel drive is in particularly strong demand in the United States, Canada, Russia and the Middle East. Audi models with quattro are in high demand also in Germany: In the first half of the year, the company produced approximately 61,150 Audi models with quattro drive for the German market.
In 1980, the Four Rings presented quattro drive for the first time at the Geneva Motor Show in the legendary original quattro. That model, which was actually planned for production in a small series, stayed in the product range until 1991. Since then, Audi has continuously developed its quattro drive system.
The international reputation of quattro was boosted not least by legendary advertising campaigns and motorsport achievements: The TV commercial in which an Audi 100 CS drives unaided up the ski jump in Kaipola, Finland, has had a cult following for almost 30 years. Walter Röhrl’s triumphal drive in 1987 is also unforgettable. The racing driver set a new course record with the Audi Sport quattro S1 in the Pikes Peak mountain race in Colorado, USA. His list of achievements on the racetrack includes four times winner of the World Rally Championship, three victories at Pikes Peak, winner in the driver and brand categories of the TransAm Championship, two DTM titles, ten times winner of the National Super Touring Car Championships and one Touring Car World Cup. After all-wheel drive was excluded from factory touring car racing in 1998, a race car with all-wheel drive was not allowed on the circuit again until 2012. Audi’s team in Ingolstadt sent the Audi R18 e-tron quattro with hybrid technology to take part in the race and achieved a double victory, which was to be repeated in the following years, 2013 and 2014. In the FIA World Endurance Championship (WEC), Audi won both the driver title and the brand title with the hybrid sports car ion the years 2012 and 2013.
In Brunei, Audi customers chose quattro with 36% of total 2016 sales consisting of models with the permanent all-wheel drive. The ever popular Q range alone remains our strongest segment since 2010 with a strong 24% presence. Audi Brunei currently offers the Audi A4, A7 Sportback, A8 L and the full Q range with quattro. Brunei is indeed “home of quattro”.
Remember it’s never been about speed it’s always been about getting a grip- that’s quattro®.